Size:
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Small Company
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Medium Company
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Large Company
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Features:
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Differentiated products
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Brewster's - With a few locations in Alberta and Saskatchewan and specialized on brewing own beer
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Boston Pizza - Franchises all over Canada and some in the US, specialized in Pizza, but offering a variety of dishes.
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McDonald's - Franchises all over the world and market leader when it comes to Hamburgers.
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Control over price
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Edelweiss store - Grocery and gifts store with imported goods from Germany
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Pawn Shops - Can be various stores with the same owner and have control over the price
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Rolex - High end watches
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Mass advertising
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Kokanee - Western Canadian Beer brand with TV and newspaper ads
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President's Choice - Medium company with advertisement in newspaper, TV, flyer's
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Scotiabank - every possible way of advertisement: in-store, TV, Radio, Newspaper, Internet, Billboards, Hockey arenas...
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Brand name goods
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No Name - Superstore house brand with little advertisement other than Superstore trucks, flyer's and in-store
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Easton - Recognized hockey brand
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Coca Cola - world wide leader when it comes to Pop
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The main characteristics of a Monopolistic Competition are that there are many companies that are relatively small to the size of the market and therefore have small market shares. No special entry or exit requirements exist for new companies and while they all offer similar products, they try to differentiate from each other and advertise to inform the buyers on why product A is better than product B.
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